Online social networking platforms have changed the way we interact with each other. It’s never been easier to connect with loved ones and meet people with similar interests. Love them or hate them, they’re not going away anytime soon. Or will they?
Recently, RVillage, a major social networking platform for RVers, announced its closure. Reactions in the RV community to this announcement were mixed.
So why is it the end of this well-known online platform? Let’s find out.
What is RVillage?
RVillage was a social networking platform for RVers and anyone interested in the RV lifestyle. Curtis and Carolyn Ray launched the service in 2014 and grew it to more than 200,000 members before selling the company to Togo Group in 2020.
Users could connect with others, share their adventures, and learn about events and news in the RV industry. The platform included various forums, groups, and event listings that users could browse. One of the most notable features, however, was the ability to connect with users by location.
Users could update their location and see other users near them. This was especially popular with families and travelers looking for ways to connect. It allowed users to control their privacy and who could see their location.
Thor Industries, Inc. is a major manufacturer of RVs, motorhomes and trailers. The company was founded in 1980 and is headquartered in the RV capital of the world, Elkhart, Ind.
Over the past 40-plus years, the company has become the world’s largest manufacturer of RVs. The company has over 200 subsidiaries, 150 manufacturing facilities and over 25,000 employees worldwide. Among the best-known brands in their portfolio are Airstream, Dutchmen, Keystone and Heartland.
However, Thor Industries also has a strong presence in the production of buses and commercial vehicles. Their extensive portfolio also includes brands such as Champion Bus, Goshen Coach and ElDorado National.
Throughout its history, Thor has made strategic investments to acquire companies. This has given the company a better view of critical supply chain infrastructure. It has also helped the company become one of the largest players in the RV industry.
Read more: RVillage is not the only brand Thor owns! See how many RV brands Thor Industries owns
Who is the Togo group?
Togo Group is one of Thor Industries’ 200+ subsidiaries. It provides digital tools and services specifically for the outdoor recreation industry, particularly the RV community. It was founded in 2018 by its parent company Roadpass Digital.
Togo Group’s goal is to empower RV enthusiasts to use technology to make outdoor recreation more enjoyable, accessible and safe. The company offers some incredible resources that take the stress and worry out of various aspects of RVing.
What is Roadpass Digital?
Roadpass Digital is a technology platform focused on outdoor tourism and road travel. The RV community is their main audience, as most of their technology revolves around this niche. The company is responsible for some of the most popular apps in the RV industry.
Apps include Campendium, Overnight RV Parking, Roadtrippers, RVillage and Togo RV. However, the company is constantly in flux, and you never know when it will acquire a new company or launch its own.
The end of the road for RVillage
On March 1, 2023, RVillage users received an unexpected email in their inbox. The email said, “Unfortunately, the time has come for us to say goodbye to RVillage. The RVillage website, applications and support will be discontinued on March 31, 2023.”
It informed users that the website, mobile apps, and support for the entire platform will be discontinued. They provided users with links to help them answer any questions they may have and how to contact support for unanswered questions.
RVillage had its ducks in a row to help with this important announcement. Although the decision was unexpected for some users, it was not a spur-of-the-moment decision. Creating a plan and making resources available to users would have taken some time.